讓Google告訴你五個常犯的SEO錯誤

Google的Matt Cutts (head of search spam) 近期公佈(2013/04/29)的影片中,列出了五個網站管理者最常犯的五個錯誤，Matt Cutts說，這些雖不是最具破壞性的錯誤，而是最常見的錯誤。

會有這段影片是因為有人向他提出了一個問題:

What are the top 3-5 SEO area where webmaster make the most mistakes? How can we do better on those?

Matt Cutts提出了五個常犯的錯誤及建議改進方式

1.網站無法被搜尋引擎收錄，甚至根本沒有網站

Matt Cutts認為這是最大的一個錯誤，如果你有一個網站的話那能讓消費者更容易的找到你。

你可以在潛在客戶可能會去的地方放置網站連結(比如婚紗業者會在非常婚禮這種會有很多想結婚的年輕人進入)，又或者經營SEO自然排序以及購買關鍵字廣告，都能夠使你較接近對你商品有興趣的消費者。

許多的公司及店家是連網站都沒有的，當你想要購買某一件商品或服務的時候，你希望是在專賣店(網站)購買，還是在路邊攤(部落格、拍賣)購買呢?當然，有許多商品是適合在路邊攤購買的 :)

2.在你的網站頁面中使用正確的關鍵文字

要使用【消費者】所想的字詞，而不是【你/老闆】想的字詞，例如「苦茶油」、「茶油」是一樣的東西，但是如果：

消費者常使用的是「苦茶油」
你/老闆使用的字詞卻是「茶油」

要怎麼知道使用者的使用習慣呢?請善用以下兩個工具

Google關鍵字建議工具 – 所得數據為過去一年平均每個月的搜尋量
Yahoo!關鍵字建議工具 – 所得數據為前一個月或前前一個月單月的搜尋量

以上例來說，Google勾選「完全比對」

苦茶油 – Google(3600/月)，Yahoo(2433/月)
茶油 - Google(260/月)，Yahoo(245/月)

由此數據你可以簡單清楚的知道你該在網站中使用什麼詞了吧!

3.不只建立連結，要建立吸引人的內容及活動

所謂的建立連結指的是不停的想盡辦法在各個網站放置自已網站的連結，更重要的事情是要讓網站中有人們想知道的資訊及吸引人的活動。

比如若你建立的是餐廳網站，何不放置完整的菜單Menu而不是只放置一個PDF連結，加入餐廳的營業時間，在消費者最容易看到的頁面放置吸引人的餐廳活動，並可在網站中放置社交網站(Facebook, Google+)的留言版等社群功能讓網站更易互動。

4.重要頁面的Title標題及Description描述

比如第2點所說的不止是內容更要在及meta description撰寫入高關聯性的字詞，尤其是你的網站首頁title & description，既是要有高關聯性，而且還要能夠吸引消費者點擊進來觀看</p> <p>當你的網站頁面很多的時候，要一頁一頁的設定好需要花很多的時間，為了讓網站有更高的效益，現在就開始做吧! <strong>Action Speaks Louder Than Words</strong></p> <h2>5.沒有善用網站管理員及Google提供的資源</h2> <h3>比如以下幾種非常好的免費資源</h3> <ul> <li>免費的Google Webmaster</li> <li>Google Blog(about Webmaster)</li> <li>Webmaster影片</li> </ul> <p>這些資源都蘊含許多對經營網站有非常有幫助的知識及工具.</p> <hr /> <blockquote> <p>在台灣，即使有著為數不少的SEO業者，但絕大部份的網站依然都犯了上述的1、2個以上的錯誤，你呢? </p> <p>建議參考: The Top Five SEO Mistakes According To Google’s Matt Cutts</p> <p>下方有相當多有意思的留言，有時間可以多看看</p> </blockquote> <p>歡迎分享，轉貼請註明出處<img src="https://www.arno.tw/images/face/myself/10.gif" alt="分享轉貼請註明出處哦！" /></p> <p style=" margin-top:500px; ">魔鬼，就藏在細節之中</p> </div></div></div></div></div></div></section></div><section class="section mcb-section the_content no_content"><div class="section_wrapper"><div class="the_content_wrapper "></div></div></section> <section class="section mcb-section section-post-footer"> <div 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